Official Currency Partner: FIFPRO·PFA·RLPA·FCA

The currency partner for professional sport.

Eleven years of direct relationships with the athletes, agents, and federations who move serious money across borders. Over $1B managed, with regulated infrastructure across global markets and partner FX volume of $275B annually behind every trade.

20-minute call. No fee, no obligation. We model the exposure and tell you if there is a strategy worth running.

Player walking out of the tunnel with SportsFX on the kit
Trusted by the people who protect the players
FIFPRO Asia/Oceania · Professional Footballers Australia · Rugby League Players Association · Football Coaches Australia
$1B+
In athlete and contract
transfers managed
11yrs
Specialist FX for
professional sport
4
Regulated regions
APAC · UK/EU · Americas · MENA
$275B
Annual FX volume across
partner infrastructure

Four global markets. One specialist.

Australia & New Zealand
Ebury
ASIC-regulated. AFSL 520548. AUSTRAC registered. AUD and NZD flows.
United Kingdom & Europe
Sciopay
FCA-authorised Payment Institution. HMRC-licensed MSB. GBP, EUR, and European flows.
Americas
Monex USA
Licensed money transmitter across US states and DC. FinCEN-registered. Canadian MSB. ACH and direct debit.
Middle East & Africa
Direct via SportsFX
SportsFX International-FZCO, headquartered in Dubai. AED capability with a referral network across MENA.

Eleven years of deliberate growth.

2015
Founded The practice begins working with Australian athletes managing international contracts.
2020
Australia established Partnership with Ebury delivers ASIC-regulated infrastructure for Australia and New Zealand.
2023
PFA partnership Appointed Official Currency Partner. UK and European coverage added through Sciopay.
2024
RLPA added Appointed Official Currency Partner to the Rugby League Players Association.
2025
FIFPRO & UAE entity FIFPRO Asia/Oceania partnership across ten federations. SportsFX International established in Dubai as the global parent.
2026
US & Americas coverage Activated through Monex USA. The practice now serves athletes, federations, and the institutions moving capital across professional sport.
Approach

A specialist FX practice, built for sport.

Currency moves of 10 to 20 percent are routine in sport. On a $1 million contract, that is hundreds of thousands of dollars gained or lost before the player has played a minute. On a $10 million transfer or club investment, it is millions before the deal has settled.

The major banks treat sports clients like any other corporate. The retail FX brokers do not understand the rhythms of transfer windows, contract structures, prize money, or capital calls timed to club acquisitions. We sit between them, focused entirely on the sport sector, with institutional-grade infrastructure behind every trade.

Eleven years in. Over a billion dollars managed. We are the official currency partner to FIFPRO Asia/Oceania, the PFA, the RLPA, and Football Coaches Australia. We have delivered FX education and member benefit sessions to MLSPA, FIFPRO Africa, and the European Cycling Alliance. The federations keep inviting us back because the work holds up.

01 — Athletes

Protect what you have earned.

For professional athletes moving income, contracts, and bonuses across borders.

Professional athlete

Most athletes take a silent pay cut. Contracts get signed in one currency and spent in another. Wages, bonuses, signing fees, image rights, prize money. Each one a moment where the market can quietly take 5 to 15 percent before the funds arrive.

We build a strategy around the contract before the transfer happens. Forward contracts to lock rates in advance. Market alerts so timing decisions are informed. Multi-currency accounts where the money is held for as long as it needs to be. No hidden fees, no surprises, no bank-rate margin.

  • i Forward contracts up to 24 months Lock the rate today on income arriving later in the contract cycle.
  • ii Market alerts and timing strategy Move when it makes sense, not when it is forced by a deadline.
  • iii Multi-currency accounts in 30+ currencies Hold, receive, and pay without converting twice or paying banking spreads.
  • iv Direct relationship, not a call centre Same person from the first call through the last trade. Years, not weeks.

Get the Athletes Insight

02 — Agents

Add value beyond the deal.

For agents and management groups protecting player earnings.

Boardroom with city view

You negotiate the contract. We protect what comes after it. Currency strategy sits alongside you when you're looking to protect your client's earnings. The banks don't bother to explain it. The gap is where players quietly lose value.

The agent who brings in a currency specialist before a player needs one builds the kind of relationship that compounds. Your client feels protected end-to-end. You stay closer to every cross-border decision. The next contract conversation starts from a position of trust.

  • i Deal-level FX briefings Pre-signing analysis on contract structure and currency exposure.
  • ii White-label currency strategy Delivered under your brand if preferred, or co-branded with SportsFX.
  • iii Same-day onboarding for new clients Players ready to transact within 24 to 48 hours of introduction.
  • iv Quarterly client reviews Reports you can share with your players directly. Position, performance, plan.

Get the Agents Insight

03 — Associations

Currency protection, at scale.

For federations, player associations, and member-benefit programs.

SportsFX presenting to professional athletes

We are the official currency partner to FIFPRO Asia/Oceania, the PFA, the RLPA, and Football Coaches Australia. Our role is to give member athletes access to specialist FX education, strategy, and execution they would not otherwise have, and to optimise the association's own international flows.

For the PFA alone, the partnership has put over $300,000 back into members' pockets compared to traditional banking. The model is simple. Education first, execution second, member protection always.

  • i Member education programs Co-branded webinars, guides, and quarterly briefings for member athletes.
  • ii Personalised member FX reviews Free assessments for active members on request, with no obligation to transact.
  • iii Association treasury optimisation For grants, international fees, and federation payments across borders.
  • iv Transfer window readiness Onboarding pipelines for incoming and outgoing players during active windows.

Get the Associations Insight

04 — Institutions

Capital flows, protected.

For clubs, ownership groups, sports private equity, and capital allocators.

Stadium architecture

Club acquisitions, staged capital calls, cross-border player transfers, infrastructure investment. The capital flowing through professional sport now sits at a scale where the FX exposure is no longer incidental. On a $50M staged deployment, a 5 percent currency move is $2.5M of outcome that has nothing to do with the underlying investment thesis. It is profit or loss decided by currency markets, not by the quality of the deal.

We work with ownership groups and sports-focused capital to hedge that exposure cleanly. Forward contracts of 6 to 24 months matched to the capital call schedule. Multi-currency holding accounts. Local US, EU, and UK payment infrastructure through our regulated partners. ACH and direct debit capability for US-based flows. A specialist sitting closer to the deal than any bank desk will.

  • i Capital call hedging Forward structures matched to deployment schedules across multi-year horizons.
  • ii Acquisition FX strategy Pre-close and post-close currency risk management for cross-border deals.
  • iii Local payment rails US ACH and direct debit, UK BACS, EU SEPA, all through regulated partners.
  • iv Treasury and reporting Position reporting, settlement tracking, audit trails for institutional governance.

Get the Institutions Insight

05 — Tours & Sports Travel

International tours, without the FX leak.

For sports tour operators, travel businesses, and international event organisers.

International hotel lobby

International sports tours run on tight margins and multi-currency flows. Operators take deposits in one currency, pay suppliers and venues in another, and settle final balances months later when the rate may have moved 5 to 10 percent. Without a strategy, the FX exposure can quietly absorb the margin on the entire tour.

We work with tour operators and sports travel businesses to lock rates on supplier payments, hold deposits in the currency they will be paid in, and run multi-currency settlement through one dashboard. The same specialist capability that protects athlete contracts, applied to the operational FX of running international sport.

  • i Forward contracts on supplier payments Lock supplier costs at booking, not at settlement six months later.
  • ii Multi-currency tour accounts Hold deposits in the currency they will be paid out in. No double conversion.
  • iii Bulk payment infrastructure Pay venues, vendors, and partners in their local currency in one batch.
  • iv Margin protection across the tour cycle End-to-end FX strategy from initial deposit through final settlement.

Get the Tours Insight

Three cases. Three different scales.

Athlete · 2024–2025
$107K added
A seven-figure USD contract. Two FX plays. One athlete protected.

An Australian athlete with a seven-figure USD deal. A limit order at 1.5200 on a $900K spot transfer triggered during the November election volatility, adding $27,000.

A forward contract at 1.5835 on the $1.1M July settlement locked the rate when the market later dropped to 1.5107, adding $80,080.

Not market timing. Strategy.
Association · Since 2023
$300K returned
The PFA partnership. Member savings against the major banks.

Appointed Official Currency Partner to the PFA in 2023. Supported 60+ players including 20+ national team members on transfers into and out of Australia. FX turnaround reduced from one week to one or two days.

Conversion savings averaging over 4% on USD to AUD. Transfer fees on small payments, including education grants, removed entirely.

Education first. Execution second. Member protection always.
Institutional · 2-year forward
€11M secured
A two-year forward at €11M. Profit protected through the cycle.

A client selling into Europe in EUR, paying suppliers in USD, with pricing margins built at 1.08. By the time contracts were active, the market had moved to 1.17. We structured a two-year forward at 1.17, locking nine cents of buffer.

EUR/USD ran up to 1.20 then back to 1.04 across the term. The downside was eliminated for the full two years.

The same structure applies to staged capital calls and club acquisitions.

From the football field, to the FX desk.

I only ever wanted to be a footballer. Injury had other plans. That turning point led me into the world of foreign exchange, where I found a new way to compete. Helping others protect what they have earned.

SportsFX was built on lived experience. The pressure of contracts, the rhythm of transfer windows, the quiet way currency can undo years of hard work. Eleven years on, the practice now sits across three regulated regions and one direct presence in MENA, with the federations who represent over 7,000 professional athletes as our long-term partners.

Every relationship still runs through me directly. That is by design, not by limitation.

Chris Broadfoot Founder, SportsFX
Chris Broadfoot presenting to professional athletes
Founder · Since 2015
"Once you have earned it, the last thing you need is to lose it to a bad exchange rate."
Request an FX Review

Let us look at the exposure.

Tell us what you are moving and when. We model the currency exposure, review the structure, and tell you if there is a strategy worth running. No fee, no obligation.

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